
Hold On Australia
OAB stands for Over Active Bladder, a debilitating condition estimated to affect 1 in 9 adults worldwide. But here in Australia hardly anyone has heard of it. Our job? Get OAB on the nations radar and stop Australians suffering from it's embarrassing symptoms.
Client: Astellas.




Once people were talking about OAB, we provided them the tools to self diagnose online





And by capturing data, we could target them with personalised content

The comms didn't stop there. We also sent packs to GPs to let them know what was happening.
