About

My first digital designer job was creating one-colour pixel graphics for Nokia 3210.

 

This was London 2001 but shortly after I was introduced to the world of websites in 256 colours, UX processes, information architects, tech teams and Adobe Photoshop 4.0. It was then I found my calling and with it my passion and curiosity grew.

Now with almost 2 decades of experience across digital agencies, consultancies and client in-housing, I’m comfortable wearing multiple hats - A coach, a mentor, a partner to ideate with as well as a calming voice when things heat up.

I'm known to be naturally curious and passionate about making people better - providing mentorship, direction, and leadership in constructive ways. My working rhythm is collaborative and hands-on. From design strategy, to whiteboard ideation, to pixel-perfect asset creation.

Over the years, I’ve developed products and experiences across financial services, telco, grocery, sports and IT in Australia and the UK.

And to this day, my passion and curiosity still remain.